After years of traveling around the country to various showrooms and design events, Chad Stark, senior vice president of STARK, received similar feedback across the board. “I would constantly hear things like, ‘Oh, I love STARK, but my clients just can’t afford it,’” he tells ELLE Decor. The New York City-based luxury rug and fabric empire once served as the go-to resource for high-end designers with big, often endless budgets. In 2017, as a result of an increased demand from designers for rugs at more accessible price-points, STARK launched Stark Studio Rugs. Now STARK is taking this new approach one step further with their most price-friendly line to date: Stark Studio Rug Essentials (SSR Essentials). Not only will this collection be offered to the trade, it will also be available online at One Kings Lane, Chairish, and Perigold, as well as a handful of select dealers. "With Stark Studio Rugs Essentials, we have cast that net even further with the same goal—build lifetime relationships with designers all over the world," Stark says.
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